Many of you have asked us about how you should use Shoppost on social media, with an extra emphasis on Facebook. We have found that with Facebook’s efforts to improve the “quality” of content its algorithm places in news feeds, ensuring that your page’s posts are as high quality as possible is essential.
With that in mind, here are several tips to ensure your posts have the most reach possible!
Post between non product sales post.
Remember folks are not always wanting to be sold to. Spread out your postings of Shopposts so that it creates a natural cadence of content. Don’t want to look like spam to your followers. That is the quickest way to lose fans.
Add additional context or stories to your statuses.
If you are selling T-shirts, mention something about them in the post. People are more compelled to click on your post if you include something in the status. Otherwise they don’t know what the heck the shoppost is and it will get skipped over.
All about that action boss.
Don’t forget to add some sort of call to action like “click the play button to check it out” or “click on the play button to buy it now.”
Spend a little to get a lot.
Facebook has publicly stated it is tightening the amount of organic reach a page’s post will receive. In order to get a bit more eyes on your post try boosting it with a small budget, nothing to big. You would be amazed how $25 or $50 dollars spend can be a great ROI booster. Shopposts are not like your traditional ads so a little boost can go a long way and by taking advantage of Facebook’s demographic and interest targeting, it can be a great way to kick start a successful Facebook post.
Timing is Everything
Best time to post on Facebook is during those lull hours during the workday between 1-4PM. This is when the most clicks on posts occur and also is when people at their desk are looking for a bit of an escape from the day.
If you’re sharing content on the weekends, posting before 8AM or after 8PM will most likely get you the best clicks and traffic. People on the weekends are less like to engage with FB because they are out doing things with friends, family or just checking out from technology all together.
Curate, don’t automate.
In order to make social sharing and management, use social media management tools like Hootsuite, Sprout Social, Buffer or other tools to schedule posts in advance and then you can spend time on your core business. We will cover the ins and outs of how to use Shoppost with those tools here in the near future.
The biggest piece of advice is to avoid posting ten shopposts in row, this could be perceived as spamming and at worst will just annoy the person on the other end and you will probably lose them as a potential customer after that. Be real and let them know that there is a human behind the page and not only an automaton :) And, of course, be sure to like our non-salesy, non-spam, organically curated Facebook page.