Recently, I was searching for the perfect Mother’s Day gift. I hadn’t yet discovered Daintier Custom Jewelry, so unfortunately my mom got a last minute boring house plant. Had I known about Daintier Custom Jewelry she would have received a tastefully made simple floating locket with all of my siblings, nieces, nephews and children’s birthstones inside. Wilfrid Mazaorra, the owner of Daintier Custom Jewelry, has been using Shoppost to showcase her gorgeous custom-made jewelry. Wilfrid’s results have been outstanding and her story was too great not to share. She has a lot of great advice for any boutique looking to improve its social commerce and ecommerce results.
What or whom inspired you to start your Jewelry business?
I was a full-time Food & Beverage Associate during the day at a 5-star resort and a business owner by night and on weekends. After working 12+ hour days for over a year, I finally was able to go full-time with my business this month.
I have always enjoyed making, collecting, and admiring pretty things and sharing them with others. Deep down, we are all pretty and there is no shame in showing off.
I’ve always loved being creative and making things with my hands. When I was introduced to the floating locket and hand stamping by a friend, I fell in love with the meaning, skill and how many different unique designs that could be made. I started my business in April 2014.
I love every part of it from picking out supplies, to designing and making each special piece. My favorite part would have to be hearing the inspirational stories behind each necklace/bracelet.
I have been selling floating lockets and charms for over a little over a year now and I absolutely love doing it! These lockets are such a wonderful way to share special memories and events, remember loved ones, and show everyone all of the things you love and are passionate about. For me, it’s my 2 little girls, my husband, and enjoying everything each day brings us!
I love hearing your stories and I will always take the time to understand what you need and then help you to make your idea(s) a reality. I hope that you like what I have to offer in my shop.
How is your boutique different your competitors?
We strive to truly provide the best customer service possible. We take it upon ourselves to go above and beyond our customer’s expectations. We’re there 24/7 for them, any questions or concerns they have they can and they do write to us, or call us. And we have tons of reviews on our website that testifies to this. We like to see our customers, not just like customers, but as friends for life. We take our customers request to heart, and we do our best to deliver exactly what they asked for or better. We offer them live chat, emails, even our personal number, which 60% of our customer uses to contact us thru calls, texts or whatsApp. When they make a request to see the floating locket, or bracelet that was created for them, we take a picture and send it to them, and if they’re not completely happy or decided to add or take out a charm, we gladly do it for them, retake the picture and send it to them, to assure complete satisfaction. Not sure if any other company does that. But our customers are so thankful for that extra service we give them, just because.
What were your biggest struggles when you were first starting out verses now?
I first started my business on Etsy, I opened my shop in April 2014 and I was doing great for the first three months. I actually thought it was pretty easy, I was selling left to right, but then that’s when things change. Being the NEW shop and selling so much made my shop the target of the bigger shops, well… just one in particular, but she was enough. It was a rough two month of complaints and false accusations from her. I couldn’t take it anymore, it was very stressful, having a full time job, coming home to work on my jewelry, taking care of my two toddlers, made me very tired and depressed. I didn’t want to be competing, and that’s when I decided to end my relationship with Etsy and go solo. So I’m very thankful to this person, because I was able to do what I feared: Open my own website. Things do happen for a reason, we are very blessed. We also launched a men’s stainless steel line and we’re working on a kid’s line at the moment.
It’s a lot of work! We struggle because we’re a small business, my husband and I work very hard, he’s being a great support. He does a great job with our website and wonderful banners — by the way he takes all the pictures himself. Photography has become his passion. I’m so grateful for all his help, it’s not easy to be liked by google, and he has made that possible. We come up on page one on google searches, and that’s super huge to us!
What made you want to try Shoppost for the first time?
I love everything about Shoppost, I love that it’s truly easy shopping for our customers, they don’t have to go searching, you post it, they want it, and they buy! Can’t get easier than that.
After creating many Shoppost’s and sharing them to your social networks, what did you see from your analytics? Views? Shares? Buy Referrals?
It was great, it shows how many post you’ve done, how many views, how many have been shared and something I love it tells who from where your views comes. Visitors by geolocation, Visitors by device.
What benefits did you see from using Shoppost verses just posting a picture with a link to your web store?
Because it gives them a way to buy right there, versus going to the website, find the page to the listing, and so forth. It’s shopping made easy.
What advice would you give another merchant that is trying to grow their social following and promote their brand?
Just like any business situation, the customer should be our first priority, always. We love to get our customers involve, so we do lots of giveaway. Also, staying on top of all the social media; doing a lot of networking, marketing. Giving to the community is a plus! We recently got invited to be a guest for a Cervical Cancer Foundation brunch for the NCCC Fight Like A Girl Miami. This is a great way to help the charity and also get your name out there. Also it’s a good idea to look for your local flea market or green market and find out about you renting a booth and sale your products there, it’s a good way to get your name out there, especially in your community. And definitely use SHOPPOST! It’s a MUST!