When you first meet Lyndsay Gabeau one word comes to mind: Sunshine. She is full of energy and positivity. Her optimism and hard work is what the 12th Boot was made of (perhaps PVC rubber too). I was able to meet her for lunch and get a chance to talk to her about The 12th Boot. I was inspired by her willingness to educate and share with me her natural ability in marketing. In fact, she was recently spotlighted on Evening Magazine, which is a northwest TV show.
Evening Magazine found her because one of her Shopposts had been shared by Seattle Seahawks star running back Marshawn Lynch’s very own mother. Several of the Seahawks moms sport her boots on game days as well.
Q: What type of products do you sell?
A: I sell Customized Rain Boots for Sports Fans or Bridal Parties or whatever my customers can think up!
Q: What is your most successful Shoppost?
Q: How does social commerce fit into your overall strategy?
A: For my business Social Marketing/Commerce is everything… It is what I attribute my success to. It is my way of networking and letting my customers speak for my brand. My strategy is to have my boots widely visible on the web through every channel and to make sure when they are seen they can be purchased as effortlessly as possible.
Q: What is your number 1 tip for successful social commerce?
A: In one word: Timing. Post/Tweet/Pin when you have the largest amount of viewers. I have found this is in the late afternoon/early evening.
Q: How has Shoppost helped your success?
A: I love how I get tons of insight with Shoppost. I can see how my post is performing on which social platforms even after it has been shared by others. It allows my followers to share to Pinterest from their Facebook newsfeed. Because I can tell which of my products is trending and on which platforms and in which cities; I can immediately change strategy and make new post/tweets/pins accordingly.
Q: What results did you see from using Shoppost?
A: The fact is with Shoppost I can actually see the results from all platforms and so I can report what Posts/Tweets/Pins worked and which ones didn’t. I was able to quickly see I have had more interaction with my 12th Boot Shoppost and what platforms it was shared.
Q: Any additional details on social shopping?
A: I believe a lot of purchases are made emotionally. If I see that my friends like something or I see them wearing something I am ten times more likely to like it too, simply because I value their opinion. I believe social shopping has existed long before social networks and we are just beginning to see the impact social networks can have on purchases.