Our recent Etsy integration has us over the moon. We are thrilled with the quickly growing number of new Etsy users. The pure beauty and the quality of the products we are seeing being sold using our Shoppost app is truly remarkable. One of the recent pieces of art that is selling extremely well through Shoppost is the work of Martina Willms, artist and small business owner. Each piece of handmade jewelry and accessory is so intricately beautiful and unique it is shocking that she had anytime left to speak with us. We were somehow able to convince our new user all the way from Germany to take the time and share what she loved about Shoppost and using Social Media to promote her business, Schmucktruhe.
Q: What type of products do you sell?
A: I sell handcrafted and designed jewelry like necklaces, earrings, rings bracelets, hair combs and barrettes and handmade jewelry boxes.
Q: How does social commerce fit into your overall strategy?
A: Social commerce is very important to reach many people who are interested in my products. I use social commerce daily and regularly on many different platforms and have so also a direct contact with my customers. It’s not just about selling products, it’s important that people can respond directly to the posts and ask questions about, for example, a certain style or what materials I used for my jewelry pieces. This enables customers to get an idea of what is behind the brand.
Q: What is your number one tip for successful social commerce?
A: It is very important to take the time each day and deal with the issue. It does not help only from time to time visit a platform, you must do something regularly and always seek contact with potential customers. In this way you create authenticity, but also strengthens its brand by creating trust. It is also important not only to advertise their own products, because that could be boring for the people. Also important is the quality of the posts. It is not the quantity that leads to success, but the quality of the content that provide added value.
Q: How has Shoppost helped your success?
A: I have found that many more people click, ask questions and Pin the products that I’ve Shopposted.
Q: What results did you see from using Shoppost?
A: Since I’ve used Shoppost my sales have increased, as well as the conversion rate and the number of customers who look at my products and notice the products has multiplied. Shoppost is the ideal solution for me and also saves a lot of time.