Social media has enabled people to keep up to minute on their favorite products and services. Real time marketing has given brands the power to connect with their current and potential customers. Adding these two ideas together can create a very powerful combination, and it’s one that all small business owners with an online presence should be taking advantage of – give your customers the opportunity to make an impulse buy. Whether it’s for an upcoming birthday, anniversary, or holiday, knowing when to post can bring a tremendous advantage to your business.
For starters, let’s go over some metrics that both small and larger businesses will find useful. According to a study from Evergage, 88% of digital marketers find that real time marketing is absolutely critical to their campaigns. OK, so what is real time marketing you ask? According to the same report, it’s “personalizing content or creative in response to customer interactions” in a short amount of time. How short of a time span? Some consider it to be under a minute, although it can reasonably take place when an event is still highly topical.
The tangible benefits include an 81% increase in customer engagement and a 59% increase in conversion rates across the board, according to the Evergage study. These metrics are fantastic starting points, but you may be wondering how to actually implement something with your own products. Let’s take a look at some options.
First things first, ramping up your social media efforts is a must. It is also a terrific way to engage with your customers and get real time feedback. Your customers may respond more to content that is relevant, smart, and makes use of pertinent cultural trends. This is also a wonderful time to use Shoppost to sell more products right where your customers are in social media, the Facebook Newsfeed. Doing this will enable you to get real time feedback with what is selling for you and what isn’t.
Make e-commerce seamless by monetizing your marketing and social media channels.
Arguably, nothing is going to be more effective for this than Shoppost. You want to drive your customers to your shopping cart. In order to get them there and for them to ultimately make a purchase, you must make the process as simple as possible. Shoppost can give you the power to do just that by making impulse buying easier by putting them one click away from check out. You can think of Shoppost as the best way to give your current and potential customers the opportunity to make a purchase right in Facebook. Remember, every addition click and each time there’s another redirect, it is one more chance to lose a sale. This is an entirely new way of making a connection — timing the product with customers’ buying preferences and habits. There’s no better means to generate the potential for a spur of the moment buy than being in front of a customer with the right product that right time.
Customize and tailor the content for your shoppers
Real-time marketing during the holidays allows your customers to share their own stories using social media. When you are monitoring your customers’ interaction with your social media marketing campaign, you can tailor each and every post or tweet to specific customer needs. For example, perhaps a potential customer is displeased with the price of a particular product and says so in a Facebook or Twitter post. You can immediately spring to action by adjusting the price and letting them know, and even thanking them for bringing it to your attention. This allowed you to get around a potentially blocked sale and even engender greater customer loyalty. Changing the price in your inventory will automatically change the price in Shoppost. You just gave your customers all the more reason to share with their friends and build an even bigger purchasing loop.
Another way of taking advantage of this is to use #hashtags.The concept behind hashtags can be foreign to people who haven’t used them, but are easy to explain. Hashtags allow the grouping of similar messages that can be easily searched. An example of this would be Facebook’s “trending” feed. The first thing to do is to monitor whatever trends could be relevant to the products that you sell. Next, in the copy you will be using for your #shoppost, insert the relevant hashtag. This makes your post easier to find by people in search of your wares. Adding this simple step increases your chances of making your products easier to find to potential and existing customers.
Using real time marketing to implement impulse buys isn’t easy. In fact, 30% of online merchants lack the knowledge of how to successfully implement in their campaigns. A good place to start though is by using Shoppost, which allows you to sell where you share, thereby maximizing your efforts and ROI.