In the last blog post I wrote I gave an overview of the types of metrics that are important to running your business and how you should read them. In this post I am going to get much more specific and talk about the metrics that we collect when you use Shoppost. Those metrics can be found on our dashboard when you log into Shoppost. The metrics we will be going over include social interactions, referral traffic, and where you visitors are coming from.
Become more social
Socials interactions show the number of views, shares, likes, tweets, and pins that your Shoppost are getting after you have posted them on each network. This answers the question “Where am I having the most impact?” Combining this data with the data you are receiving from Facebook Ads will open a treasure trove of unique insights. For example, after posting a new product using Shoppost, you may see that you are having more interactions with Facebook. When you look at the data you may find that a few of your customers are sharing your post and thereby giving you an even greater reach. It’s this type of data that will give you a leg up to where you’re having the greatest success. And more success will lead us to our next important topic.
Your goal should be to have the shares lead to referrals, which is when your customers see your Shoppost and click on the buy button. Your goal of running a business is to obviously make sales and making sure you have continuous referral traffic is key. The dashboard also shows where most of your referrals are coming from so you better target your customers.
Armed with this information, you can find better ways to increase the quality of each customer visit which will hopefully lead to more sales, create a higher rapport between your customers and your brand, and target returning and new customers with your Google and Facebook Ad campaigns.That sure may seem like a lot of effort to get one customer to make a purchase, but the end result is well worth it.
Finally, the dashboard shows the geographic location of your customers and what type of devices they are using. Geo-location can give you a better idea as to where the majority of your customers are located and buying your products. Maybe you find that the most of your customers are in a specific region, this information could help to find some new customer leads. Now that you know where your customers are you can create custom advertising campaigns targeted to people in that area. There are all kinds of creative ways to use geolocation such as flash sales that only work for a specific region, or custom coupons to be sent to potential customers in that area. The bottom line is that businesses that embrace geolocation create new opportunities to reach customers in creative ways and even improve how their business runs.
Understanding the metrics of your business is one of the big keys to growing your business successfully. Knowing who your target market is, where they are, and how they are engaging with you your social presence and purchasing your products is an incredibly powerful tool to have at your fingers. And the Shoppost analytics dashboard is a powerful resource to have at your fingertips.