Welcome to Shoppost for Amazon Webstore

Being able to reach your customers with interactive, dynamic and effective content is an ideal way to increase conversions for your ecommerce store. For retailers, this takes the form of posting a link on Facebook, Twitter or Pinterest. But there’s a lot more that can be done.

We have offered Shopify and BigCommerce users the ability to do more. And, starting today, the Shoppost platform for social commerce is now available for merchants using Amazon Webstore, Amazon’s hosted e-commerce platform. You can go use Shoppost for Amazon Webstore now.

By using Shoppost, Amazon Webstore’s retailers can merchandise and sell their products in-stream on Facebook, Twitter, Pinterest and blogs in a post that mimics an e-commerce storefront and connects purchasers directly to their branded checkout process. Shoppost even provides analytics and reporting for your storefront.

Quick setup, quick results

We’ve been working with some of Amazon’s great retailers These early adopters have already begun seeing results as part of an early tester system, which you can join now, as well!

Online catalogue company Spiegel has been innovating in the commerce space for more than 150 years. Spiegel has a great history of “firsts.” It introduced the teddy bear to America in 1908/1909, invented the credit card, launched Barbie, invented a super computer in the 50s, launched Gloria Vanderbilt & DKNY and it was the first major online retailer in 1995. Integrating Shoppost into its social commerce strategy was a natural fit.

Spiegel Screen Shot

One of the world’s oldest catalogue companies, Spiegel, has begun using Shoppost to reach its customers.

HD Military Sales has been using the system to reach its customers with unique Harley Davidson merchandise. The team there has been able to utilize the detailed postings quickly and says that it is “already seeing results.”

Harley-Davidson AMZN Webstore on FB

H-D Military Sales reaches its Facebook Audience with its Harley-Davidson branded clothes.

Additionally, Fair Indigo, which bills itself as providing style with a conscience has been using Shoppost to promote its brand of stylish clothes that puts the eco in economical. The highly engaging content from Shoppost has been able to seamlessly connect to the Amazon shopping cart and processing system.

Fair Indigo utilizes Shoppost to reach customers with its unique styles.

Fair Indigo utilizes Shoppost to reach customers with its unique styles.

Seamless integrations boost sales

Customers quickly move from consideration to purchase when viewing product promotions in their news feeds on social media sites. Shoppost pulls product details including images, availability, sizing, colors and pricing directly from the Amazon platform. Any purchase from a Shoppost takes customers straight to the merchant’s branded shopping cart, providing a seamless, trusted checkout experience.

The Shoppost web app also provides a robust analytics tool that delivers valuable data about customers’ engagement, and which products convert best on which sites.

The ability to quickly integrate with Amazon’s backend management is a great asset for retailers.

Are you ready to realize the benefits? Read more on Shoppost for Amazon Web Store and engage with your customers today!

The Need for Social Commerce

Technology has turned shopping into an “in your pajamas” experience or something you can do on the bus on your morning commute. We spend more time shopping at virtual stores than we do in one we can walk into. I can buy my groceries, most of the things I wear and pretty much everything I read without leaving my desk.

Brands and merchants have now discovered that they need to become multi-channel in how they sell to consumers. And not just that, they have to be concerned with multi-screen continuity, as well. That is, the experience on your phone, tablet or laptop all need to have similar feel and functionality. You can’t rely on foot traffic alone for all of your revenue. You need to capture and engage with the consumer or prospect in as many venues as possible. Social media has allowed for the merchant to engage, not just with current customers, but future ones, as well.

Social media can be a major asset for e-tailers. But only if they can create rich content that allows them to reach their customers with engaging content.

Social media can be a major asset for e-tailers. But only if they can create rich content that allows them to reach their customers with engaging content.

Talking about people talking about items

Word of mouth is how we acquired our preferences – “this is what we had in the house growing up” or “that is what my friends bought.” That is pinnacle for a brand. The recommendation on a purchase from someone whose opinion you trust plays a very large part in our buying decisions. But those word of mouth endorsements can be easier thanks to Twitter, Pinterest, Facebook and many other social media sites. In the past, you had to contact a friend for a suggestion. Now, you can simply check their Facebook page or quickly crowdsource out a question. Within seconds, you are inundated with suggestions.

According to Nielsen, 92% of consumers trust recommendations from friends and family over all other forms of advertising. So what does this have to do with social commerce? It’s actually pretty straightforward: A brand or merchant can’t rely on organic conversations to be the only tool for marketing its products. They need to utilize tools to create proactive campaigns that help push the word out. And that is exactly what social commerce is all about.

Defining how to be social and sociable

So, what is social commerce? Marketing consultant Heidi Cohen says it “is the evolution and maturation of social media meets shopping.” I think she’s right on target. It is using social media to create word of mouth for your products.

According to Mashable, several distinct types of social commerce exist:

  1. Peer-to-peer sales platforms (Shopify, Etsy, Amazon Marketplace): Plugins that integrate ecommerce solutions with inventory management and payment processing.
  2. Social network-driven sales (Facebook, Pinterest, Twitter): Sales driven by referrals from established social networks, or take place on the networks themselves (i.e., through a “shop” tab on Facebook).
  3. Group buying (Groupon, LivingSocial). Products and services offered at a reduced rate if enough buyers agree to make the purchase.
  4. Peer recommendations (Amazon, Yelp, JustBoughtIt): Sites that aggregate product or service reviews, recommend products based on others’ purchasing history (i.e. “Others who bought item x also bought item y,” as seen on Amazon), and/or reward individuals for sharing products and purchases with friends through social networks.
  5. User-curated shopping (The Fancy, Lyst, Svpply): Shopping-focused sites where users create and share lists of products and services for others to shop from.
  6. Participatory commerce (Threadless, Kickstarter, CutOnYourBias): Consumers become involved directly in the production process through voting, funding and collaboratively designing products.
  7. Social shopping (Motilo, Fashism, GoTryItOn). Sites that attempt to replicate shopping offline with friends by including chat and forum features for exchanging advice and opinions.

Encouraging participation

Being able to create immersive experiences that go beyond copy and pasting a link helps boost engagement and, ultimately, ROI.

The key to us is social network-driven sales. By including social media as a core emphasis of your marketing and product promotion strategy, you can see a greater ROI. You may think that you are already doing this because you include a link to your site on Facebook or occasionally tweet a product. In theory, this is a great introduction to social commerce. But there’s a lot you’re not seeing when you do that: inventory management, analytics of the clicks and even ROI calculators.

The issue with social network-driven sales is that if you go the route of a tab store you then have to create ways to drive users to that store which, really, defeats the purpose of having the tab store in the first place. You could just as easily send the consumer to your website. Now, you can add all of these tracking pixels and such to measure the engagement and conversions and then retarget the consumer at a later time, but is that really what social network-driven sales has come down to? Why can’t there be another way where you can reach the consumers where they are and engage with them there? Give them the means to make that purchase decision without redirecting them or having them have to go to a tab or see another site. Nothing kills a sale like additional friction in making a purchase. Every additional step is one more place to lose a customer. This, I believe, is where social network driven sales needs to go instead of where it is now — just about collecting likes and shares but not sales. Real ROI is where you see the post actually generate revenue without all of that redirecting and retargeting in hopes of getting a purchase made.

Social commerce is new and everyone is going to sample many of the tools I’ve listed above, as well they should. However, after trying all of them don’t forget your goal: driving sales.

Would love to hear your feedback and hear how you are using social commerce and the tools and practices that are working for you!

The 5 Must-Have Apps On Shopify For SMBs to Drive Sales

Set of Flat Design Icons. Mobile Phones, Tablet PC, Marketing Te

As a SMB owner you already know that it’s important to reach your customers where they are – online. Remember when buying things online was actually considered a novelty and “cool”? Now, everyone can buy anything from luxury items to toilet paper right in the comfort of their living rooms.

For retailers like you, this means that it’s more important than ever to make sure you’ve established a strong presence online to capture the attention of your potential customers and drive sales. You might think, “Sure, I know all of that, but how do I actually do it?” Well, believe it or not, establishing an online store is actually pretty easy with the help of online platforms like Shopify

Shopify is an easy-to-use e-commerce platform designed to help small businesses set up a webstore. What’s great about Shopify is there’s no programming involved It does it all for you which allows you to focus on what you like most in the first place – be that making homemade jam, customized jewelry or cool t-shirts. You can use Shopify to manage all aspects of your shop: uploading products, customizing the design, accepting credit cards, and viewing their incoming orders and completed transactions.

Another cool thing about Shopify is its expansive app store, which offers a wide variety of tools designed to enhance your online presence, reach more customers and grow your business. Here are the top 5 free apps to help you drive sales online:

1. Product Reviews
Did you know that 90 percent of customers say that positive online reviews influenced their buying decisions? Retail giant Amazon.com definitely got this right! If your customers like your products, they’re happy to tell others about it – therefore, it’s important that you capture all those good things! Produced by Shopify, this app allows you to easily add product reviews to your store, giving you a great way to engage with your customers to gauge their feedback, and in turn, encourage sales from new customers once they see how other people are with your products.

2. Plug-in SEO
A good SEO strategy helps your business be less of a needle in a haystack. Since a good portion of online product discovery comes from Google searches, you need to make sure your online store is optimized. This plug-in checks your store’s homepage SEO automatically on a regular basis, so you wouldn’t have to spend time doing manual checks and focus instead on actually improving your site.

3. Shoppost
We spend 114 billion minutes a month on Facebook in the U.S. alone, which isn’t too surprising given how fun it is to keep up with friends and interesting things on social media. Everyone from your best friend to your mom is using social media– and that includes your customers. Since they’re there already, shouldn’t your products be there, too? Shoppost allows retailers to easily sell their products in Facebook’s newsfeed via an interactive post. It turns your Facebook followers’ newsfeeds into a virtual “window shopping” experience, not to mention it’s free, easy-to-use and makes the selling process as easy as post, shop and done. Go ahead and give it a try!

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4. Chimpified by MailChimp
Email marketing is a common (and not to be overlooked) way to engage with your customers on a regular basis. As consumers, we’re used to receiving email offers, coupons and promotions from big retailers like Nordstrom and Macys Chimpified makes it easy for SMB to level the playing field with larger retailers via email. With this app, you can create targeted email campaigns based on buying behaviors to promote your store, notify them of special offers and promotions, or send recommendations to customers based on their purchases.

5. RetailTower
Now that your Shopify store is up and running, how do you get more people to check it out? RetailTower provides integration between your store and shopping comparison engines; it automates feed submission the popular shopping engines such as Google, Amazon, Bing, TheFind and more. In other words, people can find your products even if they are not searching for your site. Reaching more prospective shoppers is now a piece of cake.

Do you have other favorite apps on Shopify? Let us know!

The Pay-for-Play Social Revolution: What SMBs Need to Know

Focus on banking with Small Business isolated on blue

More brands and more people are posting on social media. Facebook has more than 1.28 billion monthly active users, while Twitter has 255 million. You do the quick math – with that many users posting and sharing potentially multiple times a day, it’s no wonder it’s harder than ever for SMBs to connect with their target audience via social media. However despite that proliferation of content, these channels are making it easier – and more affordable – for SMBs to get their posts and tweets seen by the right people.

What is Paid and Why Should You Care?

Social media marketing strategies fall into three channels: owned, earned and paid. Owned channels are your profiles on Facebook, Twitter, etc. These are the channels were you share your content and your message. When social media usage was in its infancy, it was easy for a brand to set up a profile and share content – and have it seen organically. If people really liked the content, it would earn the attention of followers and potentially go viral, or capture the attention of media, who then wrote about it. Because the adoption and usage of social media channels have grown so much, there’s increased competition for attention – this is where paid comes in.

Ever wonder why you see posts from brands every day, while others you never see? Paid helps your posts and content be seen. It’s no longer enough to just produce great content – you need to put a little money behind it to ensure you stand out among the baby pictures and BuzzFeed articles users friends are posting. And it’s not that hard to do with self-service platforms designed with SMBs in mind. All you need is a little money (budget is up to you), an image and ad copy, and a link to where you’re interested in driving traffic.

How do you get started?

1. Got goals?: Is your objective to grow engagement on your social channels? Or drive someone to your webpage? Once you figure out what your ultimate goal is, you’ll be able to come up with a tactical strategy to help you reach your objective.

2. What’s your strategy?: The best paid social media programs employ a mix of tactics across Facebook and Twitter. In a Mashable article, HipLogiq CTO and cofounder Adam Root explains: “My strategy is to use Twitter to gain new users, Facebook to build a community. My logic in choosing this strategy is that Twitter is a good medium for targeting moments and encouraging action, Facebook is a great medium for building long-term relationships…”

Keep in mind, Facebook and Twitter offer a few different types of paid social media options –advertisements or promoted posts. Your strategy (and the types of social media paid options you employ) will be influenced by your ultimate goal. If you’re interested in learning more about the different types of social media buys you can execute on these platforms, check out this an easy to understand tutorial from Facebook and this guide from Twitter.

3. Who are you trying to reach?: One of the best parts about paid is that it ensures that the right people are seeing the right content. Going into your campaign, you need to know exactly who you want to reach – even down to the geographic location. Because social media users are sharing a lot of personal information on these sites, it’s easy to ensure that someone who is interested in craft beer in Seattle is able to see your promoted post or promoted Tweet about craft beer in Seattle.

4. Get creative with your content: If you’re going to do a social media paid buy, you’ll need some creative content. The type of creative content you need will be influenced by your strategy, but you’ll need to make sure that the images, text and links you’re utilizing will be relevant for your audience(s). For example, an image of someone running in New York City, won’t resonate if your target audience is runners in San Diego.

If you opt to promote a post or Tweet (vs. execute a social ad), all you’ll need is a link to the piece of content and some text that you would use for an update.

5. Advertise away!: Once your strategy and audience is defined, your ads can be up and running in 2-3 days via Facebook or Twitter’s self-serve platform. You can look in real-time to see how your paid buys are performing and what is resonating with your target audience. Something didn’t land well? That’s okay – you can easily re-allocate your budget to a new ad or post that you know your audience would be interested in based on how the rest of your campaign is performing.

Does your SMB have a paid social media strategy? How are you using it to grow your owned channels?

Welcome to Shoppost!

screenshot-2-shoppost-previewWith the release of any new product, it is traditional for a company’s founder to share his or her thoughts on what they intend to achieve, or how they see their product impacting the world.

Now, I’m reluctant to call this sharing my vision, as that’s a slippery slope to referring to yourself as a ‘visionary.’ And that’d lead to hearing things at home like, “honey, visionaries don’t roll the trash down the curb,” which is a road I do not wish to travel. So, rather than sharing my vision, let me just tell you what Shoppost is and what I hope it will do for you.

Shoppost is a social commerce application that lets merchants sell goods from their Shopify or Big Commerce stores on social media networks. With just a few clicks, you can showcase and sell your products directly on your followers’ Facebook and Twitter feeds, as well as on Google+ and Pinterest, letting your customers shop and interact with your product without ever having to leave the site.

We know that people spend an enormous amount of time on social media every day, and this trend will only continue. We’ve seen that consumers follow merchants and product lines they like and, in turn, want to share their experience with their peers. But until now, there wasn’t a simple, effective way to do this within a social media platform, or offer a seamless experience that moves the customer from one platform to the others without frustrating consequences.

Until Shoppost, the solution has been a series of redirects, cumbersome processes and time wasted, resulting in lot of abandoned shopping carts. But now that Shoppost is available, these are problems of the past. Building your Shoppost takes just a minute for you to set up, and purchasing and sharing couldn’t be easier for your customers.

Shoppost lets your customers preview your product with an image or video of the product that’s located directly on the social media platform – they can even interact with the product by selecting a size, color or any other variant. And all of this happens without a redirect. Your customers on Facebook don’t have to leave the site until they land on your secure checkout page.

There’s nothing else out there that’s even close to this functionality. It takes just a minute to promote a product, and even less time for your customers to buy. And additional integrations and enhancements to Shoppost are rolling out all the time. We’ll be sure to keep you posted.

Shoppost costs nothing and can only increase your sales and brand awareness. So give it a try – then be sure to drop me a line to let me know how we’re doing for you.

Happy Shopposting!

David Robb
CEO

What Small Businesses Get Right About Social Media – And What They Get Wrong

Social Media Newspaper Concept

Social media has been a huge boon to small businesses all over the world. Perhaps no other platform has enabled businesses just getting off the ground to amplify their message and reach their customers. But not every business is taking full advantage of this opportunity. So what are some of the things that small businesses get right about social media, and what do they get wrong?

The Good

Have a Facebook presence –More than 25 million small businesses are now using Facebook, which is a positive sign. Facebook today is properly understood as the top platform for most businesses to engage their customers. Expanding your brand presence on Facebook can only lead to positive results.

Be human – One of the more positive aspects of being a small business is that it’s much, much harder to sound like a soulless corporation in your communications. Many small businesses are significantly more responsive and engaging with their audience than larger brands, which admittedly have larger followings, but still should not just use social media as a place to just regurgitate their press releases.

Don’t go overboard – You know that company that uses social media to just regurgitate their press releases? Well, their evil twin is the company that uses social media to constantly promote their products many, many times a day, day after day after day. There’s a time and a place for promoting your products, but multiple times a day is not that time. That’s a lesson that most small businesses inherently understand. You know your customers limits. We’ll get back to this question of how much to post a little later.

The Bad

Not Utilizing Twitter or LinkedIn –SMBs are using Facebook, but they’re not utilizing Twitter or LinkedIn, which, increasingly, is becoming a missed opportunity. Fewer than one in four use Twitter, and fewer than one in five uses LinkedIn, both of which are becoming more and more useful platforms for your small business strategy – LinkedIn especially, as in addition to reaching potential clients and talent directly, it’s also a source of strong business advice.

Not Posting Enough – If you look around the Internet, you’ll find dozens—maybe hundreds—of guides telling you exactly when and how many times you need to post to achieve maximum engagement. Too many businesses get caught in that trap. According to longtime entrepreneur and advisor Guy Kawasaki, you shouldn’t worry about how often you post on social media.

“Almost every company is not posting as much as they should,” Kawasaki recently told Business Insider. “Many are believing ‘expert’ advice that the optimal number of posts on each platform is one per day. This is the stupidest thing I’ve heard. Imagine if NPR, CNN, ESPN, or the BBC did one report per day — and never repeated it. Companies are afraid of a vocal minuscule minority complaining about too many posts and repeated posts.”

The takeaway? If you have something that’s useful and relevant for your audience, post it. And conversely, if you don’t have anything to say, don’t say anything at all.

Expecting Immediate Results – You have a Facebook profile filled out, great imagery and a crack team ready to engage potential customers. So you should start seeing an uptick in sales, right?

Not so fast, my friend.

You’re in this for the long game. You’ll be engaging with a lot of potential customers who have no plans to make a purchase in the near future. Your goal with your social media strategy shouldn’t be to immediately convert everyone on your Facebook list, it should be to build your brand awareness, keep your business top of mind when it does come time for making a purchase, and to nurture and support potential brand advocates among your customers. Patience: it’s not just a virtue – it’s a sales strategy.

How to More Easily Market Your Products on Social Media

Casual businessman working at office desk, using mobile phone an

Like most technology, social media platforms like Facebook, Twitter, LinkedIn and Pinterest are in a state of constant change. And while these changes are often undertaken for the end user’s benefit, they can often throw your marketing strategy into chaos.

How are you supposed to promote your products and reach your customers when you don’t know if what you’re doing today will work tomorrow? And how can you tread this uncertain landscape when chances are that none of the platforms you’re on will operate the same way a year from now?

Change is inevitable. But though you may not know what’s coming, you can prepare all the same. Here are three tips to more easily market your products on social media, and handle the occasional curveball.

Keep on Top of Changes

If you want to use social media, you have to understand the platforms. Yes, change is inevitable, but you need to know what’s changed and how it’s changed, when it changes. By understanding what’s happened and how it will affect your business’ social presence, you can craft a plan of action to address the changes now and keep your online presence on a path of growth.

You can’t get ahead on social media if your strategy is based on information that’s years behind. Check out sites like Social Media Examiner to keep on top of the latest in the world of social.

Aggressively Target Your Audience

Knowing who your audience is is Marketing 101. But that audience changes. They browse different websites. Their interests change. They watch different TV shows and like new bands. And if you want to reach out to them and talk to them where they’re at, you need to keep up.

Do what you can to strengthen your audience research. You can then take this data and use it for better-targeted advertisements. Social media platforms are nothing more than giant data sponges, and their ad programs can each be heavily targeted at certain segments of that data. Be sure you’re on top of who you’re talking to when you’re using paid media.

Build Your Community

You know what convinces people to buy things, more than anything else? It’s not the big elaborate commercials. It’s not the hilarious advertisements you put up around town. It’s not even your totally awesome website. No, it’s people – friends, colleagues and even acquaintances who enthusiastically promote your product.

You can help build this community of potential brand ambassadors by starting on social media. Engaging with your customers and your community, and being a company that is seen as really, truly, actually human, is the best way to turn customers into advocates for your brand. Make sure your social presence is as engaging as possible.

Of course, the presumes that you have a product that’s worth raving about. If you do, there’s no better way to get your product in front of potential customers than Shoppost. And the easier it is to share your product with their friends and family, the better your word-of-mouth buzz will end up being.

What about you? How have you responded to the changing social media landscape?