Best Practices for Using Shoppost on Facebook

Best Practice
Many of you have asked us about how you should use Shoppost on social media, with an extra emphasis on Facebook. We have found that with Facebook’s efforts to improve the “quality” of content its algorithm places in news feeds, ensuring that your page’s posts are as high quality as possible is essential.

With that in mind, here are several tips to ensure your posts have the most reach possible!

Post between non product sales post.

Remember folks are not always wanting to be sold to. Spread out your postings of Shopposts so that it creates a natural cadence of content. Don’t want to look like spam to your followers. That is the quickest way to lose fans.

spiegel screen

Add additional context or stories to your statuses.

If you are selling T-shirts, mention something about them in the post. People are more compelled to click on your post if you include something in the status. Otherwise they don’t know what the heck the shoppost is and it will get skipped over.

All about that action boss. 

Vector Round 3D click here pointer - button (call to action)

Don’t forget to add some sort of call to action like “click the play button to check it out” or “click on the play button to buy it now.”

Spend a little to get a lot. 

Mega explosive sale design, comics style.

Facebook has publicly stated it is tightening the amount of organic reach a page’s post will receive. In order to get a bit more eyes on your post try boosting it with a small budget, nothing to big. You would be amazed how $25 or $50 dollars spend can be a great ROI booster. Shopposts are not like your traditional ads so a little boost can go a long way and by taking advantage of Facebook’s demographic and interest targeting, it can be a great way to kick start a successful Facebook post.

Timing is Everything
3d big red alarm clock and alarm clocks on white

Best time to post on Facebook is during those lull hours during the workday between 1-4PM. This is when the most clicks on posts occur and also is when people at their desk are looking for a bit of an escape from the day.

If you’re sharing content on the weekends, posting before 8AM or after 8PM will most likely get you the best clicks and traffic. People on the weekends are less like to engage with FB because they are out doing things with friends, family or just checking out from technology all together.

Curate, don’t automate.

social-management-tools

In order to make social sharing and management, use social media management tools like Hootsuite, Sprout Social, Buffer or other tools to schedule posts in advance and then you can spend time on your core business. We will cover the ins and outs of how to use Shoppost with those tools here in the near future.

The biggest piece of advice is to avoid posting ten shopposts in row, this could be perceived as spamming and at worst will just annoy the person on the other end and you will probably lose them as a potential customer after that. Be real and let them know that there is a human behind the page and not only an automaton :) And, of course, be sure to like our non-salesy, non-spam, organically curated Facebook page.

Welcome to Shoppost for Etsy

Unique products deserve unique social media and ecommerce content. Being able to interact with customers and provide a true sense of identity and self is part of the Etsy seller’s ethos. That is why a social commerce solution that supports the ability to embrace your brand while optimizing the ability to sell directly in a social stream is so vital.

Screen Shot 2014-12-11 at 12.44.02 PM

Etsy sellers can add product posts directly into social media with Shoppost.

Until now, we have offered Amazon Webstore, Shopify and BigCommerce users the ability to use their brand to sell directly in social media. Starting today, the Shoppost platform for social commerce is now available for Etsy sellers as well. You can go use Shoppost for Etsy now.

By using Shoppost, Etsy retailers can merchandise and sell their products in-stream on Facebook, Twitter, Pinterest, Tumblr and blogs in a post that mimics an e-commerce storefront and connects purchasers directly to their branded checkout process. Shoppost even provides analytics and reporting for your storefront.

Boost Engagement with Social Commerce

Screen Shot 2014-12-11 at 4.10.02 PM

Etsy sellers keep their store branding and presence throughout the checkout process.

Shopposts were designed to drive better engagement and conversion for merchants on all of the major social media platforms and equally as functional whether on a PC, tablet or mobile device. We haven’t been around very long, but we’re already successfully delivering on that promise. We’re seeing a 22% engagement rate with shopposts on Facebook.42% of all engagement with shopposts are happening on mobile. Now, Etsy merchants have that same ability to engage with and sell to consumers where they live on social media.

Shoppost enables customers to quickly move from consideration to purchase when viewing product promotions in their news feeds on social media sites or on blogs; shopposts use product details including images, availability, sizing, colors and pricing brought forth directly from an Etsy retailer’s merchant page. Once a customer clicks the buy button in a shoppost, they are taken directly to the merchant’s Etsy branded shopping cart, providing a seamless, trusted checkout experience. The Shoppost web app also provides a robust analytics tool that delivers valuable data about customers’ engagement and which products convert best on which sites. Merchants get quick feedback on what’s working and what’s not and can react accordingly.

Share where your customers are

Shop King Dude Pinterest Screen Shot

Etsy seller Shop King dude has been deploying Shoppost across its Pinterest profile.

Etsy seller Shop King Dude specializes in one-of-a-kind vintage finds. Being able to showcase the visual element of these items is a crucial way to reach potential buyers, which makes Pinterest a natural fit for this boutique. Using Shoppost, Shop King Dude can quickly bring these unique items to social media with a simple share. If that item sells, the shoppost will automatically update, showing the item is no longer available.

In addition to the real-time sharing, Etsy sellers get access to their Etsy shopping cart directly through social media. By simply posting a shoppost, people are able to purchase with minimal clicks, which as Trendy Babywearing recently shared, can boost conversions significantly.

If you’re ready to make your Etsy store social, you can learn more on our Shoppost for Etsy page.

Welcome to Shoppost for Amazon Webstore

Being able to reach your customers with interactive, dynamic and effective content is an ideal way to increase conversions for your ecommerce store. For retailers, this takes the form of posting a link on Facebook, Twitter or Pinterest. But there’s a lot more that can be done.

We have offered Shopify and BigCommerce users the ability to do more. And, starting today, the Shoppost platform for social commerce is now available for merchants using Amazon Webstore, Amazon’s hosted e-commerce platform. You can go use Shoppost for Amazon Webstore now.

By using Shoppost, Amazon Webstore’s retailers can merchandise and sell their products in-stream on Facebook, Twitter, Pinterest and blogs in a post that mimics an e-commerce storefront and connects purchasers directly to their branded checkout process. Shoppost even provides analytics and reporting for your storefront.

Quick setup, quick results

We’ve been working with some of Amazon’s great retailers These early adopters have already begun seeing results as part of an early tester system, which you can join now, as well!

Online catalogue company Spiegel has been innovating in the commerce space for more than 150 years. Spiegel has a great history of “firsts.” It introduced the teddy bear to America in 1908/1909, invented the credit card, launched Barbie, invented a super computer in the 50s, launched Gloria Vanderbilt & DKNY and it was the first major online retailer in 1995. Integrating Shoppost into its social commerce strategy was a natural fit.

Spiegel Screen Shot

One of the world’s oldest catalogue companies, Spiegel, has begun using Shoppost to reach its customers.

HD Military Sales has been using the system to reach its customers with unique Harley Davidson merchandise. The team there has been able to utilize the detailed postings quickly and says that it is “already seeing results.”

Harley-Davidson AMZN Webstore on FB

H-D Military Sales reaches its Facebook Audience with its Harley-Davidson branded clothes.

Additionally, Fair Indigo, which bills itself as providing style with a conscience has been using Shoppost to promote its brand of stylish clothes that puts the eco in economical. The highly engaging content from Shoppost has been able to seamlessly connect to the Amazon shopping cart and processing system.

Fair Indigo utilizes Shoppost to reach customers with its unique styles.

Fair Indigo utilizes Shoppost to reach customers with its unique styles.

Seamless integrations boost sales

Customers quickly move from consideration to purchase when viewing product promotions in their news feeds on social media sites. Shoppost pulls product details including images, availability, sizing, colors and pricing directly from the Amazon platform. Any purchase from a Shoppost takes customers straight to the merchant’s branded shopping cart, providing a seamless, trusted checkout experience.

The Shoppost web app also provides a robust analytics tool that delivers valuable data about customers’ engagement, and which products convert best on which sites.

The ability to quickly integrate with Amazon’s backend management is a great asset for retailers.

Are you ready to realize the benefits? Read more on Shoppost for Amazon Web Store and engage with your customers today!

The Need for Social Commerce

Technology has turned shopping into an “in your pajamas” experience or something you can do on the bus on your morning commute. We spend more time shopping at virtual stores than we do in one we can walk into. I can buy my groceries, most of the things I wear and pretty much everything I read without leaving my desk.

Brands and merchants have now discovered that they need to become multi-channel in how they sell to consumers. And not just that, they have to be concerned with multi-screen continuity, as well. That is, the experience on your phone, tablet or laptop all need to have similar feel and functionality. You can’t rely on foot traffic alone for all of your revenue. You need to capture and engage with the consumer or prospect in as many venues as possible. Social media has allowed for the merchant to engage, not just with current customers, but future ones, as well.

Social media can be a major asset for e-tailers. But only if they can create rich content that allows them to reach their customers with engaging content.

Social media can be a major asset for e-tailers. But only if they can create rich content that allows them to reach their customers with engaging content.

Talking about people talking about items

Word of mouth is how we acquired our preferences – “this is what we had in the house growing up” or “that is what my friends bought.” That is pinnacle for a brand. The recommendation on a purchase from someone whose opinion you trust plays a very large part in our buying decisions. But those word of mouth endorsements can be easier thanks to Twitter, Pinterest, Facebook and many other social media sites. In the past, you had to contact a friend for a suggestion. Now, you can simply check their Facebook page or quickly crowdsource out a question. Within seconds, you are inundated with suggestions.

According to Nielsen, 92% of consumers trust recommendations from friends and family over all other forms of advertising. So what does this have to do with social commerce? It’s actually pretty straightforward: A brand or merchant can’t rely on organic conversations to be the only tool for marketing its products. They need to utilize tools to create proactive campaigns that help push the word out. And that is exactly what social commerce is all about.

Defining how to be social and sociable

So, what is social commerce? Marketing consultant Heidi Cohen says it “is the evolution and maturation of social media meets shopping.” I think she’s right on target. It is using social media to create word of mouth for your products.

According to Mashable, several distinct types of social commerce exist:

  1. Peer-to-peer sales platforms (Shopify, Etsy, Amazon Marketplace): Plugins that integrate ecommerce solutions with inventory management and payment processing.
  2. Social network-driven sales (Facebook, Pinterest, Twitter): Sales driven by referrals from established social networks, or take place on the networks themselves (i.e., through a “shop” tab on Facebook).
  3. Group buying (Groupon, LivingSocial). Products and services offered at a reduced rate if enough buyers agree to make the purchase.
  4. Peer recommendations (Amazon, Yelp, JustBoughtIt): Sites that aggregate product or service reviews, recommend products based on others’ purchasing history (i.e. “Others who bought item x also bought item y,” as seen on Amazon), and/or reward individuals for sharing products and purchases with friends through social networks.
  5. User-curated shopping (The Fancy, Lyst, Svpply): Shopping-focused sites where users create and share lists of products and services for others to shop from.
  6. Participatory commerce (Threadless, Kickstarter, CutOnYourBias): Consumers become involved directly in the production process through voting, funding and collaboratively designing products.
  7. Social shopping (Motilo, Fashism, GoTryItOn). Sites that attempt to replicate shopping offline with friends by including chat and forum features for exchanging advice and opinions.

Encouraging participation

Being able to create immersive experiences that go beyond copy and pasting a link helps boost engagement and, ultimately, ROI.

The key to us is social network-driven sales. By including social media as a core emphasis of your marketing and product promotion strategy, you can see a greater ROI. You may think that you are already doing this because you include a link to your site on Facebook or occasionally tweet a product. In theory, this is a great introduction to social commerce. But there’s a lot you’re not seeing when you do that: inventory management, analytics of the clicks and even ROI calculators.

The issue with social network-driven sales is that if you go the route of a tab store you then have to create ways to drive users to that store which, really, defeats the purpose of having the tab store in the first place. You could just as easily send the consumer to your website. Now, you can add all of these tracking pixels and such to measure the engagement and conversions and then retarget the consumer at a later time, but is that really what social network-driven sales has come down to? Why can’t there be another way where you can reach the consumers where they are and engage with them there? Give them the means to make that purchase decision without redirecting them or having them have to go to a tab or see another site. Nothing kills a sale like additional friction in making a purchase. Every additional step is one more place to lose a customer. This, I believe, is where social network driven sales needs to go instead of where it is now — just about collecting likes and shares but not sales. Real ROI is where you see the post actually generate revenue without all of that redirecting and retargeting in hopes of getting a purchase made.

Social commerce is new and everyone is going to sample many of the tools I’ve listed above, as well they should. However, after trying all of them don’t forget your goal: driving sales.

Would love to hear your feedback and hear how you are using social commerce and the tools and practices that are working for you!

The 5 Must-Have Apps On Shopify For SMBs to Drive Sales

Set of Flat Design Icons. Mobile Phones, Tablet PC, Marketing Te

As a SMB owner you already know that it’s important to reach your customers where they are – online. Remember when buying things online was actually considered a novelty and “cool”? Now, everyone can buy anything from luxury items to toilet paper right in the comfort of their living rooms.

For retailers like you, this means that it’s more important than ever to make sure you’ve established a strong presence online to capture the attention of your potential customers and drive sales. You might think, “Sure, I know all of that, but how do I actually do it?” Well, believe it or not, establishing an online store is actually pretty easy with the help of online platforms like Shopify

Shopify is an easy-to-use e-commerce platform designed to help small businesses set up a webstore. What’s great about Shopify is there’s no programming involved It does it all for you which allows you to focus on what you like most in the first place – be that making homemade jam, customized jewelry or cool t-shirts. You can use Shopify to manage all aspects of your shop: uploading products, customizing the design, accepting credit cards, and viewing their incoming orders and completed transactions.

Another cool thing about Shopify is its expansive app store, which offers a wide variety of tools designed to enhance your online presence, reach more customers and grow your business. Here are the top 5 free apps to help you drive sales online:

1. Product Reviews
Did you know that 90 percent of customers say that positive online reviews influenced their buying decisions? Retail giant Amazon.com definitely got this right! If your customers like your products, they’re happy to tell others about it – therefore, it’s important that you capture all those good things! Produced by Shopify, this app allows you to easily add product reviews to your store, giving you a great way to engage with your customers to gauge their feedback, and in turn, encourage sales from new customers once they see how other people are with your products.

2. Plug-in SEO
A good SEO strategy helps your business be less of a needle in a haystack. Since a good portion of online product discovery comes from Google searches, you need to make sure your online store is optimized. This plug-in checks your store’s homepage SEO automatically on a regular basis, so you wouldn’t have to spend time doing manual checks and focus instead on actually improving your site.

3. Shoppost
We spend 114 billion minutes a month on Facebook in the U.S. alone, which isn’t too surprising given how fun it is to keep up with friends and interesting things on social media. Everyone from your best friend to your mom is using social media– and that includes your customers. Since they’re there already, shouldn’t your products be there, too? Shoppost allows retailers to easily sell their products in Facebook’s newsfeed via an interactive post. It turns your Facebook followers’ newsfeeds into a virtual “window shopping” experience, not to mention it’s free, easy-to-use and makes the selling process as easy as post, shop and done. Go ahead and give it a try!

screen-01

4. Chimpified by MailChimp
Email marketing is a common (and not to be overlooked) way to engage with your customers on a regular basis. As consumers, we’re used to receiving email offers, coupons and promotions from big retailers like Nordstrom and Macys Chimpified makes it easy for SMB to level the playing field with larger retailers via email. With this app, you can create targeted email campaigns based on buying behaviors to promote your store, notify them of special offers and promotions, or send recommendations to customers based on their purchases.

5. RetailTower
Now that your Shopify store is up and running, how do you get more people to check it out? RetailTower provides integration between your store and shopping comparison engines; it automates feed submission the popular shopping engines such as Google, Amazon, Bing, TheFind and more. In other words, people can find your products even if they are not searching for your site. Reaching more prospective shoppers is now a piece of cake.

Do you have other favorite apps on Shopify? Let us know!

The Pay-for-Play Social Revolution: What SMBs Need to Know

Focus on banking with Small Business isolated on blue

More brands and more people are posting on social media. Facebook has more than 1.28 billion monthly active users, while Twitter has 255 million. You do the quick math – with that many users posting and sharing potentially multiple times a day, it’s no wonder it’s harder than ever for SMBs to connect with their target audience via social media. However despite that proliferation of content, these channels are making it easier – and more affordable – for SMBs to get their posts and tweets seen by the right people.

What is Paid and Why Should You Care?

Social media marketing strategies fall into three channels: owned, earned and paid. Owned channels are your profiles on Facebook, Twitter, etc. These are the channels were you share your content and your message. When social media usage was in its infancy, it was easy for a brand to set up a profile and share content – and have it seen organically. If people really liked the content, it would earn the attention of followers and potentially go viral, or capture the attention of media, who then wrote about it. Because the adoption and usage of social media channels have grown so much, there’s increased competition for attention – this is where paid comes in.

Ever wonder why you see posts from brands every day, while others you never see? Paid helps your posts and content be seen. It’s no longer enough to just produce great content – you need to put a little money behind it to ensure you stand out among the baby pictures and BuzzFeed articles users friends are posting. And it’s not that hard to do with self-service platforms designed with SMBs in mind. All you need is a little money (budget is up to you), an image and ad copy, and a link to where you’re interested in driving traffic.

How do you get started?

1. Got goals?: Is your objective to grow engagement on your social channels? Or drive someone to your webpage? Once you figure out what your ultimate goal is, you’ll be able to come up with a tactical strategy to help you reach your objective.

2. What’s your strategy?: The best paid social media programs employ a mix of tactics across Facebook and Twitter. In a Mashable article, HipLogiq CTO and cofounder Adam Root explains: “My strategy is to use Twitter to gain new users, Facebook to build a community. My logic in choosing this strategy is that Twitter is a good medium for targeting moments and encouraging action, Facebook is a great medium for building long-term relationships…”

Keep in mind, Facebook and Twitter offer a few different types of paid social media options –advertisements or promoted posts. Your strategy (and the types of social media paid options you employ) will be influenced by your ultimate goal. If you’re interested in learning more about the different types of social media buys you can execute on these platforms, check out this an easy to understand tutorial from Facebook and this guide from Twitter.

3. Who are you trying to reach?: One of the best parts about paid is that it ensures that the right people are seeing the right content. Going into your campaign, you need to know exactly who you want to reach – even down to the geographic location. Because social media users are sharing a lot of personal information on these sites, it’s easy to ensure that someone who is interested in craft beer in Seattle is able to see your promoted post or promoted Tweet about craft beer in Seattle.

4. Get creative with your content: If you’re going to do a social media paid buy, you’ll need some creative content. The type of creative content you need will be influenced by your strategy, but you’ll need to make sure that the images, text and links you’re utilizing will be relevant for your audience(s). For example, an image of someone running in New York City, won’t resonate if your target audience is runners in San Diego.

If you opt to promote a post or Tweet (vs. execute a social ad), all you’ll need is a link to the piece of content and some text that you would use for an update.

5. Advertise away!: Once your strategy and audience is defined, your ads can be up and running in 2-3 days via Facebook or Twitter’s self-serve platform. You can look in real-time to see how your paid buys are performing and what is resonating with your target audience. Something didn’t land well? That’s okay – you can easily re-allocate your budget to a new ad or post that you know your audience would be interested in based on how the rest of your campaign is performing.

Does your SMB have a paid social media strategy? How are you using it to grow your owned channels?

Welcome to Shoppost!

screenshot-2-shoppost-previewWith the release of any new product, it is traditional for a company’s founder to share his or her thoughts on what they intend to achieve, or how they see their product impacting the world.

Now, I’m reluctant to call this sharing my vision, as that’s a slippery slope to referring to yourself as a ‘visionary.’ And that’d lead to hearing things at home like, “honey, visionaries don’t roll the trash down the curb,” which is a road I do not wish to travel. So, rather than sharing my vision, let me just tell you what Shoppost is and what I hope it will do for you.

Shoppost is a social commerce application that lets merchants sell goods from their Shopify or Big Commerce stores on social media networks. With just a few clicks, you can showcase and sell your products directly on your followers’ Facebook and Twitter feeds, as well as on Google+ and Pinterest, letting your customers shop and interact with your product without ever having to leave the site.

We know that people spend an enormous amount of time on social media every day, and this trend will only continue. We’ve seen that consumers follow merchants and product lines they like and, in turn, want to share their experience with their peers. But until now, there wasn’t a simple, effective way to do this within a social media platform, or offer a seamless experience that moves the customer from one platform to the others without frustrating consequences.

Until Shoppost, the solution has been a series of redirects, cumbersome processes and time wasted, resulting in lot of abandoned shopping carts. But now that Shoppost is available, these are problems of the past. Building your Shoppost takes just a minute for you to set up, and purchasing and sharing couldn’t be easier for your customers.

Shoppost lets your customers preview your product with an image or video of the product that’s located directly on the social media platform – they can even interact with the product by selecting a size, color or any other variant. And all of this happens without a redirect. Your customers on Facebook don’t have to leave the site until they land on your secure checkout page.

There’s nothing else out there that’s even close to this functionality. It takes just a minute to promote a product, and even less time for your customers to buy. And additional integrations and enhancements to Shoppost are rolling out all the time. We’ll be sure to keep you posted.

Shoppost costs nothing and can only increase your sales and brand awareness. So give it a try – then be sure to drop me a line to let me know how we’re doing for you.

Happy Shopposting!

David Robb
CEO