You can now embed product images directly on Twitter using Shoppost

Looking to get more eyes on your product tweets? Why not add an image or two?

After all, tweets with images get 2x the engagement rate of those without, and an average of about 35% increase in retweets.

Adding images to your tweets is now easier than ever with Shoppost. Rather than searching through your hard drive for an image and uploading it to Twitter, you can skip all that by tweeting from the Shoppost app. The image will show up right in the Twitter feed, and it only takes a couple of clicks.

When you connect your Twitter account with Shoppost, all of your tweets can now include up to 4 product images. You’ll be able to select from the existing product images that you’ve already added for the product in your e-commerce platform. Tweeting through Shoppost will save you time, get more eyes on your products and increase the engagement with your tweets.

Start using richer and more engaging tweets today with Shoppost!

Video created the social commerce star

Live streaming, life casting, on-demand video is quickly broadcasting its way into the retail sector.

It’s no longer enough to post a Vine video or short clip to Instagram. Consumers are quickly looking for spontaneous, interactive opportunities to connect with their favorite brands. Are you ready to use new services such as Meerkat and Periscope to broadcast to your customers?

Meerkat and Periscope pop up

Periscope for social commerce.

Using Periscope to live stream a product preview or new design is a great way to engage your audience on demand.

The first to appear in this latest wave of on-demand live streaming was Meerkat. It wasn’t the first. Services like uStream, Qik, Justin.tv and Kyte were early players in the so-called lifecasting movement. Meerkat’s rise was instantaneous and it quickly touched off the ability to broadcast live.

Services such as Snapchat had introduced “stories,” which enabled users to compile a series of snaps and Vine existed, but Meerkat was different. Quickly starting a live stream of video from your mobile device, while interacting with viewers in real time was important. As users experimented with Meerkat, some of the savvier marketing people began how to explore to use it to broadcast sales, product lines and even the crafting process.

Soon after Meerkat sprang up on the scene, Twitter announced it had purchased Periscope, which is another live-streaming service. Both services have quickly grown with millions of people and brands broadcasting in real-time. There’s pros and cons to both, but they are both great at instantly connecting you to your customers. So, how can you use Meerkat or Periscope in your store?

A turn on the catwalk

How can you use it to make your sales pop? These apps are a great way to maintain connection to your audience with organic and dynamic content. Being able to humanize your brand behind the camera offers the ability for your audience to provide instant feedback on a product.

You can even solicit real-time product development insight using live video. Invite your customers into the development or design process and let their voices be heard. While it is ultimately your vision that executes a product, it must also be something that there is demand for.

The ability to offer product support or how-to content on demand is an invaluable resource. You are able to respond to comments, demonstrate features and offer guidance on how to be most successful with your products.

Behind the scenes looks at the team, the archives or even the environment of your store or offices are a great way to connect to your audiences. Some of the first brands to utilize Periscope were focused on bringing viewers into their worlds.

Regardless of how you use on-demand video in your stores, sharing where your customers are is vital. There are a host of other benefits to using video in ecommerce and a lot of great resources are out there on how to connect to your audience in the figurative sense using video as well.

So what are you waiting for? Go fire up Meerkat or Periscope and then share the link. You can even tweet to us @shoppostco to showcase your video.

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Schedule and Share Shopposts from Hootsuite

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Today we’re excited to announce Shoppost for Hootsuite. If you are already using Hootsuite to manage your social media presence, this means you can now share or schedule shopposts directly from your Hootsuite Dashboard. Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard.

Whether you’re using Shoppost for Shopify, Etsy, Bigcommerce or Amazon Webstore, you can use our Hootsuite app to plug into your inventory and share content across your social networks from a streamlined interface.

Streamlined Management 

Being able to generate dynamic content, pull in a Shoppost and share with your followers on demand is a key factor in real-time marketing. You can quickly respond to inquiries or capitalize on social media trends to spotlight a specific product or line as the opportunities arise.

Sharing a Shoppost from Hootsuite is extremely easy. By simply adding the Shoppost App to your Hootsuite Dashboard and connecting to your Shoppost account, you’ll see all your existing Shopposts within a designated stream. Once you’re done, you’re only a click away from scheduling shareable, shoppable posts of your products to the social networks you’ve already connected to Hootsuite – like Facebook, Twitter or Google+. You can also always post to Pinterest or Tumblr directly from the Shoppost itself.

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A Flexible Solution

Our users have told us that Hootsuite is a great way to manage their social content and we wanted to build a solution that delivered the tools Hootsuite offers with the ability to share your products where your customers are. Being able to engage directly with your customers while also supporting your marketing goals and initiatives is one of the core benefits of social commerce. By integrating with Hootsuite, Shoppost is delivering a flexible social commerce tool for online retailers.

Don’t wait! Get started with Shoppost for Hootsuite at http://ow.ly/M2B0I

Top five tips for using Etsy and Social Commerce

Pavlograd, Ukraine - October 31, 2014: Etsy Is A Marketplace WheEtsy has been around since 2005, but many sellers and merchants are just now beginning to understand the power of using it to reach a broader global customer base. So, how are they doing it? By engaging social media, being savvy with your Internet monitoring and the ability to create content are the tools you’ll need to amplify your product lineup.

Here are the top five ways that Etsy sellers are using social commerce and Shoppost to boost their businesses.

Continue reading

Best Practices for Using Shoppost on Facebook

Best Practice
Many of you have asked us about how you should use Shoppost on social media, with an extra emphasis on Facebook. We have found that with Facebook’s efforts to improve the “quality” of content its algorithm places in news feeds, ensuring that your page’s posts are as high quality as possible is essential.

With that in mind, here are several tips to ensure your posts have the most reach possible!

Post between non product sales post.

Remember folks are not always wanting to be sold to. Spread out your postings of Shopposts so that it creates a natural cadence of content. Don’t want to look like spam to your followers. That is the quickest way to lose fans.

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Add additional context or stories to your statuses.

If you are selling T-shirts, mention something about them in the post. People are more compelled to click on your post if you include something in the status. Otherwise they don’t know what the heck the shoppost is and it will get skipped over.

All about that action boss. 

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Don’t forget to add some sort of call to action like “click the play button to check it out” or “click on the play button to buy it now.”

Spend a little to get a lot. 

Mega explosive sale design, comics style.

Facebook has publicly stated it is tightening the amount of organic reach a page’s post will receive. In order to get a bit more eyes on your post try boosting it with a small budget, nothing to big. You would be amazed how $25 or $50 dollars spend can be a great ROI booster. Shopposts are not like your traditional ads so a little boost can go a long way and by taking advantage of Facebook’s demographic and interest targeting, it can be a great way to kick start a successful Facebook post.

Timing is Everything
3d big red alarm clock and alarm clocks on white

Best time to post on Facebook is during those lull hours during the workday between 1-4PM. This is when the most clicks on posts occur and also is when people at their desk are looking for a bit of an escape from the day.

If you’re sharing content on the weekends, posting before 8AM or after 8PM will most likely get you the best clicks and traffic. People on the weekends are less like to engage with FB because they are out doing things with friends, family or just checking out from technology all together.

Curate, don’t automate.

social-management-tools

In order to make social sharing and management, use social media management tools like Hootsuite, Sprout Social, Buffer or other tools to schedule posts in advance and then you can spend time on your core business. We will cover the ins and outs of how to use Shoppost with those tools here in the near future.

The biggest piece of advice is to avoid posting ten shopposts in row, this could be perceived as spamming and at worst will just annoy the person on the other end and you will probably lose them as a potential customer after that. Be real and let them know that there is a human behind the page and not only an automaton :) And, of course, be sure to like our non-salesy, non-spam, organically curated Facebook page.

Welcome to Shoppost for Etsy

Unique products deserve unique social media and ecommerce content. Being able to interact with customers and provide a true sense of identity and self is part of the Etsy seller’s ethos. That is why a social commerce solution that supports the ability to embrace your brand while optimizing the ability to sell directly in a social stream is so vital.

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Etsy sellers can add product posts directly into social media with Shoppost.

Until now, we have offered Amazon Webstore, Shopify and BigCommerce users the ability to use their brand to sell directly in social media. Starting today, the Shoppost platform for social commerce is now available for Etsy sellers as well. You can go use Shoppost for Etsy now.

By using Shoppost, Etsy retailers can merchandise and sell their products in-stream on Facebook, Twitter, Pinterest, Tumblr and blogs in a post that mimics an e-commerce storefront and connects purchasers directly to their branded checkout process. Shoppost even provides analytics and reporting for your storefront.

Boost Engagement with Social Commerce

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Etsy sellers keep their store branding and presence throughout the checkout process.

Shopposts were designed to drive better engagement and conversion for merchants on all of the major social media platforms and equally as functional whether on a PC, tablet or mobile device. We haven’t been around very long, but we’re already successfully delivering on that promise. We’re seeing a 22% engagement rate with shopposts on Facebook.42% of all engagement with shopposts are happening on mobile. Now, Etsy merchants have that same ability to engage with and sell to consumers where they live on social media.

Shoppost enables customers to quickly move from consideration to purchase when viewing product promotions in their news feeds on social media sites or on blogs; shopposts use product details including images, availability, sizing, colors and pricing brought forth directly from an Etsy retailer’s merchant page. Once a customer clicks the buy button in a shoppost, they are taken directly to the merchant’s Etsy branded shopping cart, providing a seamless, trusted checkout experience. The Shoppost web app also provides a robust analytics tool that delivers valuable data about customers’ engagement and which products convert best on which sites. Merchants get quick feedback on what’s working and what’s not and can react accordingly.

Share where your customers are

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Etsy seller Shop King dude has been deploying Shoppost across its Pinterest profile.

Etsy seller Shop King Dude specializes in one-of-a-kind vintage finds. Being able to showcase the visual element of these items is a crucial way to reach potential buyers, which makes Pinterest a natural fit for this boutique. Using Shoppost, Shop King Dude can quickly bring these unique items to social media with a simple share. If that item sells, the shoppost will automatically update, showing the item is no longer available.

In addition to the real-time sharing, Etsy sellers get access to their Etsy shopping cart directly through social media. By simply posting a shoppost, people are able to purchase with minimal clicks, which as Trendy Babywearing recently shared, can boost conversions significantly.

If you’re ready to make your Etsy store social, you can learn more on our Shoppost for Etsy page.

Welcome to Shoppost for Amazon Webstore

Being able to reach your customers with interactive, dynamic and effective content is an ideal way to increase conversions for your ecommerce store. For retailers, this takes the form of posting a link on Facebook, Twitter or Pinterest. But there’s a lot more that can be done.

We have offered Shopify and BigCommerce users the ability to do more. And, starting today, the Shoppost platform for social commerce is now available for merchants using Amazon Webstore, Amazon’s hosted e-commerce platform. You can go use Shoppost for Amazon Webstore now.

By using Shoppost, Amazon Webstore’s retailers can merchandise and sell their products in-stream on Facebook, Twitter, Pinterest and blogs in a post that mimics an e-commerce storefront and connects purchasers directly to their branded checkout process. Shoppost even provides analytics and reporting for your storefront.

Quick setup, quick results

We’ve been working with some of Amazon’s great retailers These early adopters have already begun seeing results as part of an early tester system, which you can join now, as well!

Online catalogue company Spiegel has been innovating in the commerce space for more than 150 years. Spiegel has a great history of “firsts.” It introduced the teddy bear to America in 1908/1909, invented the credit card, launched Barbie, invented a super computer in the 50s, launched Gloria Vanderbilt & DKNY and it was the first major online retailer in 1995. Integrating Shoppost into its social commerce strategy was a natural fit.

Spiegel Screen Shot

One of the world’s oldest catalogue companies, Spiegel, has begun using Shoppost to reach its customers.

HD Military Sales has been using the system to reach its customers with unique Harley Davidson merchandise. The team there has been able to utilize the detailed postings quickly and says that it is “already seeing results.”

Harley-Davidson AMZN Webstore on FB

H-D Military Sales reaches its Facebook Audience with its Harley-Davidson branded clothes.

Additionally, Fair Indigo, which bills itself as providing style with a conscience has been using Shoppost to promote its brand of stylish clothes that puts the eco in economical. The highly engaging content from Shoppost has been able to seamlessly connect to the Amazon shopping cart and processing system.

Fair Indigo utilizes Shoppost to reach customers with its unique styles.

Fair Indigo utilizes Shoppost to reach customers with its unique styles.

Seamless integrations boost sales

Customers quickly move from consideration to purchase when viewing product promotions in their news feeds on social media sites. Shoppost pulls product details including images, availability, sizing, colors and pricing directly from the Amazon platform. Any purchase from a Shoppost takes customers straight to the merchant’s branded shopping cart, providing a seamless, trusted checkout experience.

The Shoppost web app also provides a robust analytics tool that delivers valuable data about customers’ engagement, and which products convert best on which sites.

The ability to quickly integrate with Amazon’s backend management is a great asset for retailers.

Are you ready to realize the benefits? Read more on Shoppost for Amazon Web Store and engage with your customers today!