Live streaming, life casting, on-demand video is quickly broadcasting its way into the retail sector.
It’s no longer enough to post a Vine video or short clip to Instagram. Consumers are quickly looking for spontaneous, interactive opportunities to connect with their favorite brands. Are you ready to use new services such as Meerkat and Periscope to broadcast to your customers?
Meerkat and Periscope pop up
Using Periscope to live stream a product preview or new design is a great way to engage your audience on demand.
The first to appear in this latest wave of on-demand live streaming was Meerkat. It wasn’t the first. Services like uStream, Qik, Justin.tv and Kyte were early players in the so-called lifecasting movement. Meerkat’s rise was instantaneous and it quickly touched off the ability to broadcast live.
Services such as Snapchat had introduced “stories,” which enabled users to compile a series of snaps and Vine existed, but Meerkat was different. Quickly starting a live stream of video from your mobile device, while interacting with viewers in real time was important. As users experimented with Meerkat, some of the savvier marketing people began how to explore to use it to broadcast sales, product lines and even the crafting process.
Soon after Meerkat sprang up on the scene, Twitter announced it had purchased Periscope, which is another live-streaming service. Both services have quickly grown with millions of people and brands broadcasting in real-time. There’s pros and cons to both, but they are both great at instantly connecting you to your customers. So, how can you use Meerkat or Periscope in your store?
A turn on the catwalk
How can you use it to make your sales pop? These apps are a great way to maintain connection to your audience with organic and dynamic content. Being able to humanize your brand behind the camera offers the ability for your audience to provide instant feedback on a product.
You can even solicit real-time product development insight using live video. Invite your customers into the development or design process and let their voices be heard. While it is ultimately your vision that executes a product, it must also be something that there is demand for.
The ability to offer product support or how-to content on demand is an invaluable resource. You are able to respond to comments, demonstrate features and offer guidance on how to be most successful with your products.
Behind the scenes looks at the team, the archives or even the environment of your store or offices are a great way to connect to your audiences. Some of the first brands to utilize Periscope were focused on bringing viewers into their worlds.
Regardless of how you use on-demand video in your stores, sharing where your customers are is vital. There are a host of other benefits to using video in ecommerce and a lot of great resources are out there on how to connect to your audience in the figurative sense using video as well.
So what are you waiting for? Go fire up Meerkat or Periscope and then share the link. You can even tweet to us @shoppostco to showcase your video.