You can now embed product images directly on Twitter using Shoppost

Looking to get more eyes on your product tweets? Why not add an image or two?

After all, tweets with images get 2x the engagement rate of those without, and an average of about 35% increase in retweets.

Adding images to your tweets is now easier than ever with Shoppost. Rather than searching through your hard drive for an image and uploading it to Twitter, you can skip all that by tweeting from the Shoppost app. The image will show up right in the Twitter feed, and it only takes a couple of clicks.

When you connect your Twitter account with Shoppost, all of your tweets can now include up to 4 product images. You’ll be able to select from the existing product images that you’ve already added for the product in your e-commerce platform. Tweeting through Shoppost will save you time, get more eyes on your products and increase the engagement with your tweets.

Start using richer and more engaging tweets today with Shoppost!

Debunking social commerce

Air tickets or boarding pass, passports, touchscreen smartphone with online airline tickets booking or reservation internet application, magnetic compass, credit cards and pen on world geographic map atlas

Social commerce has had several false starts in the past. So when United Airlines VP of eCommerce Scott Willson recently said that “social commerce, for the airline industry, is bunk,” we took notice.

We wanted to clarify that yes, adapting social commerce to some industries can have its regulatory challenges. But with a little imagination, social commerce can fly the friendly skies and be used even for highly regulated industries. I probably don’t need to remind Mr. Wilson that it was some forty years after Orville and Wilbur took their first flight that commercial aviation was a significant and economically viable form of transportation. I think social commerce having a meaningful impact on the airline industry will be an appreciably shorter span.

Securing online purchases

In regulated industries such as pharmaceuticals, travel or financial services, the need of protecting personal identifiable information is one of the key challenges to social commerce. But the beauty of what we’re doing at Shoppost is that by providing a platform that is fully integrated with your back-end, you can sell directly through social media while ensuring that your customer’s data is secure.

Targeting your customers

We’ve talked a lot about using Facebook or Twitter’s built-in advertising and targeting systems. It is quite a straightforward process to use Shoppost to target potential shoppers. For example, if you’re an airline that wants to sell a SEA ✈️ LAS route, simply create a shoppost that is tied to that route on your inventory management system and make it function as a disposable URL. Once you have “sold out” of that fare, the link is no longer valid, which makes it so only a limited number of people can buy the route.

Additionally, because Shoppost is tied directly to your inventory management system, order fulfillment is streamlined and payment processing is tied directly to the purchaser’s identity. A customer can simply click purchase right from Twitter and is taken directly to your checkout page.

Accurately represent your products

With our ability to present full images in Twitter and functioning as an image in Facebook as well as a full detailed description on the embedded version, shopposts are able to provide in-depth information about the product or service being offered for sale. This eliminates the risk of misrepresentation as well as provides a platform for any disclosures that need to be made prior to a sale. Consider financial advisors, for example. They are able to utilize social media to solicit new clients through shopposts while also fulfilling the SEC disclosure requirements.

With the oversight on regulated industries and the emphasis on security, making sure that your ecommerce systems are not only easy to use, but also protecting your customer is crucial. We are certain that with the proper configuration, social commerce can quickly move beyond bunk and into material results. If you’re ready to put social commerce to work, try Shoppost now.

Give us a call, Scott. Let’s see if we can fill up some middle seats for you!

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Video created the social commerce star

Live streaming, life casting, on-demand video is quickly broadcasting its way into the retail sector.

It’s no longer enough to post a Vine video or short clip to Instagram. Consumers are quickly looking for spontaneous, interactive opportunities to connect with their favorite brands. Are you ready to use new services such as Meerkat and Periscope to broadcast to your customers?

Meerkat and Periscope pop up

Periscope for social commerce.

Using Periscope to live stream a product preview or new design is a great way to engage your audience on demand.

The first to appear in this latest wave of on-demand live streaming was Meerkat. It wasn’t the first. Services like uStream, Qik, Justin.tv and Kyte were early players in the so-called lifecasting movement. Meerkat’s rise was instantaneous and it quickly touched off the ability to broadcast live.

Services such as Snapchat had introduced “stories,” which enabled users to compile a series of snaps and Vine existed, but Meerkat was different. Quickly starting a live stream of video from your mobile device, while interacting with viewers in real time was important. As users experimented with Meerkat, some of the savvier marketing people began how to explore to use it to broadcast sales, product lines and even the crafting process.

Soon after Meerkat sprang up on the scene, Twitter announced it had purchased Periscope, which is another live-streaming service. Both services have quickly grown with millions of people and brands broadcasting in real-time. There’s pros and cons to both, but they are both great at instantly connecting you to your customers. So, how can you use Meerkat or Periscope in your store?

A turn on the catwalk

How can you use it to make your sales pop? These apps are a great way to maintain connection to your audience with organic and dynamic content. Being able to humanize your brand behind the camera offers the ability for your audience to provide instant feedback on a product.

You can even solicit real-time product development insight using live video. Invite your customers into the development or design process and let their voices be heard. While it is ultimately your vision that executes a product, it must also be something that there is demand for.

The ability to offer product support or how-to content on demand is an invaluable resource. You are able to respond to comments, demonstrate features and offer guidance on how to be most successful with your products.

Behind the scenes looks at the team, the archives or even the environment of your store or offices are a great way to connect to your audiences. Some of the first brands to utilize Periscope were focused on bringing viewers into their worlds.

Regardless of how you use on-demand video in your stores, sharing where your customers are is vital. There are a host of other benefits to using video in ecommerce and a lot of great resources are out there on how to connect to your audience in the figurative sense using video as well.

So what are you waiting for? Go fire up Meerkat or Periscope and then share the link. You can even tweet to us @shoppostco to showcase your video.

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Six Reasons Your Business Needs to Take Advantage of Social Commerce

Starting an online business takes a lot of work, and once you think you have everything down cold, a new way of doing business suddenly emerges, throwing a lot of your hard work out the window. Social commerce is one of those changes. Although it hasn’t come into its own completely yet, it is getting there and quickly. In this post, we are going to look at six reasons why your business should take a serious look at using social commerce as part of your overall strategy.

Social Networks are where the majority of your customers are spending their time

As of April 2015, more than 1.44 Billion people log into Facebook each month. This incredible  number demonstrates exactly where people are spending their time online. The sheer potential audience alone makes Facebook impossible to ignore. The magnitude of potential customers is just too compelling; every merchant needs to have a strategy for this vast marketplace.

Frequency of social media site use

Shoppost works seamlessly within the Facebook newsfeed giving your potential and current customers an easier way to discover, share, and purchase your products. According to Pew, Facebook’s large base of users continues to be very active. Fully 70% of the site’s users engage daily (and 45% do so several times a day). Sharing where your users are becomes crucial in reaching your audience. Continue reading

Schedule and Share Shopposts from Hootsuite

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Today we’re excited to announce Shoppost for Hootsuite. If you are already using Hootsuite to manage your social media presence, this means you can now share or schedule shopposts directly from your Hootsuite Dashboard. Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard.

Whether you’re using Shoppost for Shopify, Etsy, Bigcommerce or Amazon Webstore, you can use our Hootsuite app to plug into your inventory and share content across your social networks from a streamlined interface.

Streamlined Management 

Being able to generate dynamic content, pull in a Shoppost and share with your followers on demand is a key factor in real-time marketing. You can quickly respond to inquiries or capitalize on social media trends to spotlight a specific product or line as the opportunities arise.

Sharing a Shoppost from Hootsuite is extremely easy. By simply adding the Shoppost App to your Hootsuite Dashboard and connecting to your Shoppost account, you’ll see all your existing Shopposts within a designated stream. Once you’re done, you’re only a click away from scheduling shareable, shoppable posts of your products to the social networks you’ve already connected to Hootsuite – like Facebook, Twitter or Google+. You can also always post to Pinterest or Tumblr directly from the Shoppost itself.

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A Flexible Solution

Our users have told us that Hootsuite is a great way to manage their social content and we wanted to build a solution that delivered the tools Hootsuite offers with the ability to share your products where your customers are. Being able to engage directly with your customers while also supporting your marketing goals and initiatives is one of the core benefits of social commerce. By integrating with Hootsuite, Shoppost is delivering a flexible social commerce tool for online retailers.

Don’t wait! Get started with Shoppost for Hootsuite at http://ow.ly/M2B0I

Customer Spotlight: Baby Belle

Pascale Cilliers, the owner of Baby Belle, recently became a Shoppost user and I wasted no time reaching out to her for some feedback! I was drawn to find out more from her after seeing her gorgeous line of baby finery. Baby Belle is located in beautiful Cape Town, South Africa and ships its goods all over the world. They seem to carry everything for a  newborn’s needs – from amoires (handcrafted) to zebra blankets. If it goes in a nursery, on a baby, transports a baby or a baby plays with it, Baby Belle offers it. Every item is hand picked by this woman with discerning taste. Pascale’s webstore and brick and mortar boutique showcase her mastery for design and perfection.

I asked her some questions about why she wanted to use Shoppost and received some great answers from her.

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Top five tips for using Etsy and Social Commerce

Pavlograd, Ukraine - October 31, 2014: Etsy Is A Marketplace WheEtsy has been around since 2005, but many sellers and merchants are just now beginning to understand the power of using it to reach a broader global customer base. So, how are they doing it? By engaging social media, being savvy with your Internet monitoring and the ability to create content are the tools you’ll need to amplify your product lineup.

Here are the top five ways that Etsy sellers are using social commerce and Shoppost to boost their businesses.

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