Unique products deserve unique social media and ecommerce content. Being able to interact with customers and provide a true sense of identity and self is part of the Etsy seller’s ethos. That is why a social commerce solution that supports the ability to embrace your brand while optimizing the ability to sell directly in a social stream is so vital.
Until now, we have offered Amazon Webstore, Shopify and BigCommerce users the ability to use their brand to sell directly in social media. Starting today, the Shoppost platform for social commerce is now available for Etsy sellers as well. You can go use Shoppost for Etsy now.
By using Shoppost, Etsy retailers can merchandise and sell their products in-stream on Facebook, Twitter, Pinterest, Tumblr and blogs in a post that mimics an e-commerce storefront and connects purchasers directly to their branded checkout process. Shoppost even provides analytics and reporting for your storefront.
Boost Engagement with Social Commerce
Shopposts were designed to drive better engagement and conversion for merchants on all of the major social media platforms and equally as functional whether on a PC, tablet or mobile device. We haven’t been around very long, but we’re already successfully delivering on that promise. We’re seeing a 22% engagement rate with shopposts on Facebook.42% of all engagement with shopposts are happening on mobile. Now, Etsy merchants have that same ability to engage with and sell to consumers where they live on social media.
Shoppost enables customers to quickly move from consideration to purchase when viewing product promotions in their news feeds on social media sites or on blogs; shopposts use product details including images, availability, sizing, colors and pricing brought forth directly from an Etsy retailer’s merchant page. Once a customer clicks the buy button in a shoppost, they are taken directly to the merchant’s Etsy branded shopping cart, providing a seamless, trusted checkout experience. The Shoppost web app also provides a robust analytics tool that delivers valuable data about customers’ engagement and which products convert best on which sites. Merchants get quick feedback on what’s working and what’s not and can react accordingly.
Share where your customers are
Etsy seller Shop King Dude specializes in one-of-a-kind vintage finds. Being able to showcase the visual element of these items is a crucial way to reach potential buyers, which makes Pinterest a natural fit for this boutique. Using Shoppost, Shop King Dude can quickly bring these unique items to social media with a simple share. If that item sells, the shoppost will automatically update, showing the item is no longer available.
In addition to the real-time sharing, Etsy sellers get access to their Etsy shopping cart directly through social media. By simply posting a shoppost, people are able to purchase with minimal clicks, which as Trendy Babywearing recently shared, can boost conversions significantly.
If you’re ready to make your Etsy store social, you can learn more on our Shoppost for Etsy page.