You have hired the right team to design and build your website. You’ve spent countless hours making sure your product or service is the best it can. Then it hits you – how are you current and potential customers going to find out about you and what you have to offer?
For e-commerce businesses, one common answer is Search Engine Optimization (SEO). Everyone has heard of it, but not everyone knows how to use it or how it works. So we here at Shoppost thought it would be important to give you some tips and tools for making SEO work for you and your business.
- Define Your Keywords
What words and phrases are you customers likely to use if they were searching for you? Brainstorm your list, then research how often those terms surface. Find keywords that are searched by lots of people and those that are unique to your business. It is best to avoid much industry jargon since much of your customer base may not even know it, that is, of course, unless you are targeting people in your industry!. This is the list that we are going to be using for visible and invisible pages. Also, consider any words that could have to do with your company’s geographic area. For great tools to come up with needed keywords, you can use Soovle or Wordtracker.
- Visible Pages
You have your keywords, now let’s start using them. The first place to try them out is on visible pages, or pages that will be read by your potential customers. You should really think about how you want visitors to navigate through your website and learn from it. Placing keywords in your headlines and subheadlines is a great place to start. Further, focus on what you are placing in the first paragraph, since that just may get picked up by search engines. If location is important to your business, then create a unique page for each area your business serves. For more detailed information, check out the Google starter guide.
- Invisible Pages
These types of pages aren’t typically aren’t seen by people, but they certainly are by search engines. There are typically places inside the HTML code to add this type of information and make it more searchable. Write this content as if it were a headline and use natural language while being accurate. This content is generally placed in two different tags, meta title and meta description. Title is used to briefly describe what is on the pages of your website and description explains what your site is all about.
- Use images for search engines to see
Search engines search for images too, and can be much more effective if they are tagged correctly. You can add alt and title tags to your images. These are tags that live in your HTML code and are an effective way of telling search engines the topic of the page, giving it a boost in their rankings. Once those tags are added, be sure to describe what’s in the picture as well as adding a caption, which is the text that is seen right below the image.
- Review and more
Now that all your tagging is done and the keywords and phrases have been added to your website, it’s time to start tracking your results. What you are aiming at is organic growth, which is when a potential customer finds your site using just a keyword search. Organic growth can be extremely valuable to your business as it is the result of people who are genuinely interested in what your business is offering. You can use Google Analytics to to track your clicks over time. If you have more questions on metrics, check out our previous posts metrics which you can find here.
As was mentioned at the beginning of this post, there are a lot of steps to take towards making your website optimized for search. But if you take the time to focus and understand each step highlighted above, then you will be well on your way to making SEO work for you.